ittsē: Revolutionizing Customizable Cosmetics

With ittsē, you can curate your own collection of eye shadows, brow and complexion powders, and lip crèmes. How does this work? It’s simple. ittsē refill products come in magnetized pans that fit perfectly into portable and chic magnetic palettes, which are available in six stylish colors and finishes. You choose the products that are right for you and voilà, your personalized collection is complete.

Think you don’t need a magnetic palette yet? No problem! Refill pans and palettes are sold separately so that you can get just what you want. ittsē refill pans are great on their own, too!

All ittsē products are gluten-free, paraben-free, cruelty-free, and come in eco-friendly packaging. Dive into the magnetic palette world or purchase refill pans separately, and fall in love with the vivid color payoff, blendability and luxe-quality of ittsē products!


Featured Product

Illuminate: Barbados



TRENDING | Lip Crème Colors

#ITTSE | Instagram

  • The lovely @roxettearisa Stuns in the  So Gorgeous!
  • Oh this beautiful muse!! We adore her and this look she created with her
  • Pacific Heights perfection @sashastories
  • Available NOW online @ittse_sf  NEW Collaboration @readysetglamour X Together they created the which includes: 4 individual eyeshadows Hashbrown / Fifteen / Chill Zone / Squad (sold as a set)  Super pigmented! Congrats Boo 🏼🏼 So proud of u! U.S. & Canada only $24 + Free shipping for the first two weeks, until Sept 30th with code: RSGLAMOUR20 This is a @Trendmood1
  • GIVEAWAY! I am so excited to give away one of these dreamy makeup palettes I curated with @ittse_sf! They are so travel friendly and the colors are perfect for fall! To enter all you have to do is like this picture and tell me in the comments where in the world you would love to jet off to! I'll announce the winner tomorrow! *Must be in the US and have a public profile to enter. And be sure to go to to have a closer look at the Jet Set Collection, read about what inspired it and to purchase! This is the last week they will be available so go check it out ASAP!
  • Back to the Fuchsia & Bellini: our & poised & lip crèmes ☯. Only $7.99 each, ladies! Link in bio~
  • NEW GIVEAWAY! Best customizable makeup? Watch my latest video about ittsē Makeup Palettes by clicking the link in my profile. @ittse_sf
  • Secrets out! I've teamed up with @ittse_sf to create the ReadySetGlamour #SQUADQUAD!!  I'm so so excited and grateful for all of your support!! Showing swatches on snapchat right now (: readysetsnaps) **available September 16 at 12pm noon PST


What's New
ittse's Squad Quad Launch Party
We Celebrate the Squad Quad

We Celebrate the Launch of the Squad Quad! We hosted a get-together to celebrate our collaboration with ReadySetGlamour and the launch of the Squad Quad eye shadows. Many of you know and love ReadySetGlamour, the YouTube channel with some of the best makeup tutorials around.  We worked...

What's New
Squad Quad by Michelle, the ReadySetGlamour Makeup Guru
We Team Up with ReadySetGlamour

We Team Up with the Makeup Guru behind ReadySetGlamour! We’re thrilled to announce that our friend Michelle, the makeup guru behind some of the best makeup tutorials on the wildly popular YouTube channel ReadySetGlamour, is the newest member of ittsē’s Inner Circle.  We collaborated with Michelle...

What's New
Meet ReadySetGlamour at Our Booth at The Makeup Show Popup Shop San Francisco
The Makeup Show Popup Shop San Francisco

We’re Heading to The Makeup Show Popup Shop San Francisco! We’re excited to announce that we’ll be attending this year’s pop-up event hosted by our friends The Makeup Show. We love attending the Makeup Show Popup Shop because we get to meet other amazing brands, beauty...

ReadySetGlamour July Beauty Favorites
ReadySetGlamour July Beauty Favorites

ReadySetGlamour Features ittsē in July Beauty Favorites One of our favorite self-professed beauty junkies, Michelle of ReadySetGlamour, featured us in her July Beauty Favorites YouTube video! This isn’t her first time using ittsē - Michelle is a seasoned ittsē girl, and she’s featured us in several videos...

What's New
ittsē Exhibits at Cosmoprof Makeup Trade Show
ittse Heads to Cosmoprof Makeup Trade Show

ittsē Exhibits at Cosmoprof Makeup Trade Show We’re so excited to announce that we will exhibit at Cosmoprof North America (CPNA), a leading b2b makeup trade show for the global beauty industry. CPNA is held annually in Las Vegas at Mandalay Bay Convention Center.  This year’s...