ittsē: Revolutionizing Customizable Cosmetics

With ittsē, you can curate your own collection of eye shadows, brow and complexion powders, and lip crèmes. How does this work? It’s simple. ittsē refill products come in magnetized pans that fit perfectly into portable and chic magnetic palettes, which are available in six stylish colors and finishes. You choose the products that are right for you and voilà, your personalized collection is complete.

Think you don’t need a magnetic palette yet? No problem! Refill pans and palettes are sold separately so that you can get just what you want. ittsē refill pans are great on their own, too!

All ittsē products are gluten-free, paraben-free, cruelty-free, and come in eco-friendly packaging. Dive into the magnetic palette world or purchase refill pans separately, and fall in love with the vivid color payoff, blendability and luxe-quality of ittsē products!

NEW! Featured Product

Flawless: Shadow Locking Lid Primer infused with White Sapphire


Shadow Locking Lid Primer infused with White Sapphire
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TRENDING | Lip Crème Colors

#ITTSE | Instagram

  • @samschuerman Glowing with beachy perfection using her Sam Schuerman Holiday Collection by 🏝Free Shipping with code SAMFREESHIP ️ eyes: The Lotus Collection by @coffeebreakwithdani and ittsē.
  • Once again the lovely @misslizheart shows us how it's done! Slaying in a foiled lid from the @coffeebreakwithdani Lotus Collection! Sooo undeniably elegant
  • New post on the blog today! Stop by to see swatches and hear my thoughts on the @ittse_sf @coffeebreakwithdani The Lotus Collection!
  • COFFEE BREAK WITH DANI X ITTSE 'THE LOTUS COLLECTION' You guys have to take my word for it when I tell you these swatches in no way capture the true beauty of these pressed pigments. They're sooooo damn beautiful and sparkly! They kinda remind me of the UD MOONDUST shadows but much more finely milled. Just the pans are $35 and it's $50 if you get the magnetic palette. And let me assure that you need the palette! I swear it's the same material and design as the NATASHA DENONA STAR PALETTE. Faux leather exterior with a huge mirror and really strong magnetic closures. Full review to follow. I'm gonna try to take some macros this week to see if I can do a better job of showing off the glitter. Now I must go to bed. I can barely see straight. Freelancing is a bitch in December. Is it 2017 yet???
  • We are in LOVE with these holiday eyeshadow colors @ittse_sf
  • for 2016: The Holiday Collection by Sam Schuerman. This dazzling collection features Sam’s #blush, “Sunset Beach” and comes beautifully packaged in a festive holiday box. Grab one today before they are all gone! Use code SAMS20 at checkout for 20% off your entire order.
  • Calling all junkies! Our to you this #Season: ittsē on and enjoy 50% OFF our ENTIRE STORE! Just use code HOLIDAY50 at checkout. Offer valid from 12am – 11:59pm PST.
  • This Thanksgiving Glam Makeup Look will be on my YouTube channel soon! Stay tuned! I love it because it's perfect for Fall, can be worn all year around & even transformed for a night time look! I created this look using the amazingly pigmented eyeshadows from @ittse_sf curated by @readysetglamour! Perfect Christmas gift! Get 20% OFF using my code: MMGONC20


What's New
The Lotus Collection Headline
The Lotus Collection from Coffee Break with Dani

New Lotus Collection Foiling Pigments from Dani of Coffee Break with Dani We love sitting back and enjoying a nice cup of coffee with Dani, and we go way back with her! She featured us in one of her Coffee Break with Dani Monthly Favorites Videos...

What's New
Sam Schuerman's Holiday Collection for ittse
Sam Schuerman’s Holiday Collection is Sold Out!

The Holiday Collection by Sam Schuerman is Sold Out! ittsē girls loved Sunset Beach, a limited edition blush that we created with the help of Sam Schuerman, one of our favorite makeup gurus and a member of our Inner Circle.  Sunset Beach sold out, but we’re teaming...

What's New
holiday gift guide headline graphic
ittsē’s Holiday Gift Guide

Our Holiday Gift Guide Give the gift of ittsē! Our gift sets are holiday haul must-haves.  Each of our special seasonal collections arrives in a beautiful holiday gift box – perfect for gift-giving or for treating yourself!  Any of these indulgent quads will make you the shining...

The Name ittse
The Name “ittsē”

Where Did the Name "ittsē" Come From? I want to answer a question that we get asked all the time: “Where did the name ‘ittsē’ come from?” I originally thought the name was a product of my imagination.  I thought it had a nice sound - youthful...

The Name “ittsē”

Happy ittsē girls! 😙Getting our haul together for the weekend’s activities; ittsē is the perfect companion to keep you on-the-go and at home! What’s in your #palette?...

How To
ittsē collections are featured in some of the best makeup tutorials
ittsē Collection Tutorial by ipsy!

ipsy Creates Some of the Best Makeup Tutorials – Check Out this ipsy Video Featuring an ittsē Collection! The popular beauty subscription service ipsy creates some of the best makeup tutorials, and we are featured in one of their latest videos!  Check out how one of...