Featured Product

Flawless: PetalSoft Pressed Foundation with Antioxidants & Rosehip

Infused with a blend of skin-loving vitamins, this formula delivers beauty with benefits.


PetalSoft Foundation infused with Antioxidants & Rosehip

COMING THIS FALL| Ready Rouge Crème Cheek Colors

Featured Product

The Eco-chic ittsē Palette: Uptown Grey

Hip, sleek and très-chic with a delicate leather grain finish.



#ITTSE | Instagram


What's New
The Glambition Collection by Love for Lacquer
The Glambition Collection from Love For Lacquer

New! Glambition Collection Complexion Quad from Jess of Love for Lacquer When we think #GIRLBOSS, we think of Jess of Love for Lacquer and we go way back with her! When we met her at Cosmoprof North America a couple of years ago we were so...

What's New
The Lotus Collection Headline
The Lotus Collection from Coffee Break with Dani

New Lotus Collection Foiling Pigments from Dani of Coffee Break with Dani We love sitting back and enjoying a nice cup of coffee with Dani, and we go way back with her! She featured us in one of her Coffee Break with Dani Monthly Favorites Videos...

What's New
Sam Schuerman's Holiday Collection for ittse
Sam Schuerman’s Holiday Collection is Sold Out!

The Holiday Collection by Sam Schuerman is Sold Out! ittsē girls loved Sunset Beach, a limited edition blush that we created with the help of Sam Schuerman, one of our favorite makeup gurus and a member of our Inner Circle.  Sunset Beach sold out, but we’re teaming...

What's New
ittsē’s Holiday Gift Guide

Our Holiday Gift Guide Give the gift of ittsē! Our gift sets are holiday haul must-haves.  Each of our special seasonal collections arrives in a beautiful holiday gift box – perfect for gift-giving or for treating yourself!  Any of these indulgent quads will make you the shining...

The Name ittse
The Name “ittsē”

Where Did the Name "ittsē" Come From? I want to answer a question that we get asked all the time: “Where did the name ‘ittsē’ come from?” I originally thought the name was a product of my imagination.  I thought it had a nice sound - youthful...

How To
ittsē collections are featured in some of the best makeup tutorials
ittsē Collection Tutorial by ipsy!

ipsy Creates Some of the Best Makeup Tutorials – Check Out this ipsy Video Featuring an ittsē Collection! The popular beauty subscription service ipsy creates some of the best makeup tutorials, and we are featured in one of their latest videos!  Check out how one of...

ittsē: Revolutionizing Customizable Cosmetics

With ittsē, you can curate your own collection of eye shadows, brow and complexion powders, and lip crèmes. How does this work? It’s simple. ittsē refill products come in magnetized pans that fit perfectly into portable and chic magnetic palettes, which are available in six stylish colors and finishes. You choose the products that are right for you and voilà, your personalized collection is complete.

Think you don’t need a magnetic palette yet? No problem! Refill pans and palettes are sold separately so that you can get just what you want. ittsē refill pans are great on their own, too!

All ittsē products are gluten-free, paraben-free, cruelty-free, and come in eco-friendly packaging. Dive into the magnetic palette world or purchase refill pans separately, and fall in love with the vivid color payoff, blendability and luxe-quality of ittsē products!