ittsē: Revolutionizing Customizable Cosmetics

With ittsē, you can curate your own collection of eye shadows, brow and complexion powders, and lip crèmes. How does this work? It’s simple. ittsē refill products come in magnetized pans that fit perfectly into portable and chic magnetic palettes, which are available in six stylish colors and finishes. You choose the products that are right for you and voilà, your personalized collection is complete.

Think you don’t need a magnetic palette yet? No problem! Refill pans and palettes are sold separately so that you can get just what you want. ittsē refill pans are great on their own, too!

All ittsē products are gluten-free, paraben-free, cruelty-free, and come in eco-friendly packaging. Dive into the magnetic palette world or purchase refill pans separately, and fall in love with the vivid color payoff, blendability and luxe-quality of ittsē products!

NEW! Featured Product

Illuminate: Pharaoh


Pharaoh Illuminator

TRENDING | Lip Crème Colors

#ITTSE | Instagram

  • The returns with free shipping in the US! Get this @readysetglamour mesmerizing and mellow everyday look. Code: RSGFREESHIP
  • for #Fall: Capture otherworldly elegance with this lit-from-within high-pearl shadow. La Lune glows with extraterrestrial incandescence and brings cosmic-cool as a lid or highlight shade.This phosphorescent phenomenon is a multi-tonal masterpiece. Constantly color-shifting from a pale-silvery moss to a golden pearlized-patina, La Lune sends any look into orbit. With this luminescent-lunar, you will dominate the galaxy and dictate the tides. 🌚
  • for #Fall: A holler to all the shot-callers! Hella Hella is a deep sparkling plum shadow that elevates all looks from extraordinary to off-the-chain. Tryna drop jaws and make 'em swoon? Hella will hook you up fasho! Apply to the outer corner or lid for a deep sultry stare or sweep on your lower lash-line for turnt-up intensity. With a Hella Hella smoky-eye, turning heads is easy....fa sheezy. 🙄
  • Love this Tan Lines lid from the gorgeous @preetigirlboutique
  • The Palace and the palette! Gorgeous day in the Bay ️
  • Thank you so much @ittse_sf for these amazing eye shadows and highlights! I absolutely love them. The pigments have great pay off and they are super affordable! On top of their already low prices you guys can use my code "malii20" to get 20% off your purchase! Go check out ASAP! The discount won't last long!
  • @thatgirlshaexo Loves the perfect-for-Fall ️ We  you back!
  • @emanmakeup simply slays in the  we are in awe Girl!!


How To
ittsē collections are featured in some of the best makeup tutorials
ittsē Collection Tutorial by ipsy!

ipsy Creates Some of the Best Makeup Tutorials – Check Out this ipsy Video Featuring an ittsē Collection! The popular beauty subscription service ipsy creates some of the best makeup tutorials, and we are featured in one of their latest videos!  Check out how one of...

What's New
ittse's Squad Quad Launch Party
We Celebrate the Squad Quad

We Celebrate the Launch of the Squad Quad! We hosted a get-together to celebrate our collaboration with ReadySetGlamour and the launch of the Squad Quad eye shadows. Many of you know and love ReadySetGlamour, the YouTube channel with some of the best makeup tutorials around.  We worked...

What's New
Squad Quad by Michelle, the ReadySetGlamour Makeup Guru
We Team Up with ReadySetGlamour

We Team Up with the Makeup Guru behind ReadySetGlamour! We’re thrilled to announce that our friend Michelle, the makeup guru behind some of the best makeup tutorials on the wildly popular YouTube channel ReadySetGlamour, is the newest member of ittsē’s Inner Circle.  We collaborated with Michelle...

What's New
Meet ReadySetGlamour at Our Booth at The Makeup Show Popup Shop San Francisco
The Makeup Show Popup Shop San Francisco

We’re Heading to The Makeup Show Popup Shop San Francisco! We’re excited to announce that we’ll be attending this year’s pop-up event hosted by our friends The Makeup Show. We love attending the Makeup Show Popup Shop because we get to meet other amazing brands, beauty...

ReadySetGlamour July Beauty Favorites
ReadySetGlamour July Beauty Favorites

ReadySetGlamour Features ittsē in July Beauty Favorites One of our favorite self-professed beauty junkies, Michelle of ReadySetGlamour, featured us in her July Beauty Favorites YouTube video! This isn’t her first time using ittsē - Michelle is a seasoned ittsē girl, and she’s featured us in several videos...