NEW! Featured Product

Illuminate: Pharaoh

A rosy-toned illuminating powder


Pharaoh Illuminator
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TRENDING | Lip Crème Colors

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  • Have you heard? The multifaceted and ultra-dimensional Lotus Collection by @coffeebreakwithdani is back in bloom just in time for spring! 🏵🌞 These are UNREAL and will change your life, #ittsegirl! Enjoy 20% off thru March 13, 2017 with code DANILOTUS20 at checkout. Get yours while they last! Photo cred: @enigmatic_07
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  • Our day just got a little brighter with this @marymguthrie knockout look on the captivating @katebock featuring 🏻
  • The perfect plate of inspired purple mattes. ️
  • Winner of my ITTSe CoffeeBreakWithDani Giveaway is @redtulip2013  Congratulations  Please email me To claim your gift  within 48 hours
  • We can't pic a fave from this smashing set. Can anyone though?
  • A happy morning when your screen is graced with this charming creature! lower lash in from the
  • Get it together, girl! Bid farewell to those blues and get ready for #SPRING!  your routine with #ittse~ Enjoy 25% off + FREE US Shipping* thru the weekend! Just use code SPRING25 at checkout. Happy Shopping! 😙(*on orders $25+. Exclusions apply)


What's New
The Lotus Collection Headline
The Lotus Collection from Coffee Break with Dani

New Lotus Collection Foiling Pigments from Dani of Coffee Break with Dani We love sitting back and enjoying a nice cup of coffee with Dani, and we go way back with her! She featured us in one of her Coffee Break with Dani Monthly Favorites Videos...

What's New
Sam Schuerman's Holiday Collection for ittse
Sam Schuerman’s Holiday Collection is Sold Out!

The Holiday Collection by Sam Schuerman is Sold Out! ittsē girls loved Sunset Beach, a limited edition blush that we created with the help of Sam Schuerman, one of our favorite makeup gurus and a member of our Inner Circle.  Sunset Beach sold out, but we’re teaming...

What's New
holiday gift guide headline graphic
ittsē’s Holiday Gift Guide

Our Holiday Gift Guide Give the gift of ittsē! Our gift sets are holiday haul must-haves.  Each of our special seasonal collections arrives in a beautiful holiday gift box – perfect for gift-giving or for treating yourself!  Any of these indulgent quads will make you the shining...

The Name ittse
The Name “ittsē”

Where Did the Name "ittsē" Come From? I want to answer a question that we get asked all the time: “Where did the name ‘ittsē’ come from?” I originally thought the name was a product of my imagination.  I thought it had a nice sound - youthful...

How To
ittsē collections are featured in some of the best makeup tutorials
ittsē Collection Tutorial by ipsy!

ipsy Creates Some of the Best Makeup Tutorials – Check Out this ipsy Video Featuring an ittsē Collection! The popular beauty subscription service ipsy creates some of the best makeup tutorials, and we are featured in one of their latest videos!  Check out how one of...

What's New
ittse's Squad Quad Launch Party
We Celebrate the Squad Quad

We Celebrate the Launch of the Squad Quad! We hosted a get-together to celebrate our collaboration with ReadySetGlamour and the launch of the Squad Quad eye shadows. Many of you know and love ReadySetGlamour, the YouTube channel with some of the best makeup tutorials around.  We worked...

ittsē: Revolutionizing Customizable Cosmetics

With ittsē, you can curate your own collection of eye shadows, brow and complexion powders, and lip crèmes. How does this work? It’s simple. ittsē refill products come in magnetized pans that fit perfectly into portable and chic magnetic palettes, which are available in six stylish colors and finishes. You choose the products that are right for you and voilà, your personalized collection is complete.

Think you don’t need a magnetic palette yet? No problem! Refill pans and palettes are sold separately so that you can get just what you want. ittsē refill pans are great on their own, too!

All ittsē products are gluten-free, paraben-free, cruelty-free, and come in eco-friendly packaging. Dive into the magnetic palette world or purchase refill pans separately, and fall in love with the vivid color payoff, blendability and luxe-quality of ittsē products!