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What's New
The Lotus Collection Headline
The Lotus Collection from Coffee Break with Dani

New Lotus Collection Foiling Pigments from Dani of Coffee Break with Dani We love sitting back and enjoying a nice cup of coffee with Dani, and we go way back with her! She featured us in one of her Coffee Break with Dani Monthly Favorites Videos...

What's New
Sam Schuerman's Holiday Collection for ittse
Sam Schuerman’s Holiday Collection is Sold Out!

The Holiday Collection by Sam Schuerman is Sold Out! ittsē girls loved Sunset Beach, a limited edition blush that we created with the help of Sam Schuerman, one of our favorite makeup gurus and a member of our Inner Circle.  Sunset Beach sold out, but we’re teaming...

What's New
holiday gift guide headline graphic
ittsē’s Holiday Gift Guide

Our Holiday Gift Guide Give the gift of ittsē! Our gift sets are holiday haul must-haves.  Each of our special seasonal collections arrives in a beautiful holiday gift box – perfect for gift-giving or for treating yourself!  Any of these indulgent quads will make you the shining...

Inspiration
The Name “ittsē”

Happy ittsē girls! 😙Getting our haul together for the weekend’s activities; ittsē is the perfect companion to keep you on-the-go and at home! What’s in your #palette?...

Inspiration
The Name ittse
The Name “ittsē”

Where Did the Name "ittsē" Come From? I want to answer a question that we get asked all the time: “Where did the name ‘ittsē’ come from?” I originally thought the name was a product of my imagination.  I thought it had a nice sound - youthful...

How To
ittsē collections are featured in some of the best makeup tutorials
ittsē Collection Tutorial by ipsy!

ipsy Creates Some of the Best Makeup Tutorials – Check Out this ipsy Video Featuring an ittsē Collection! The popular beauty subscription service ipsy creates some of the best makeup tutorials, and we are featured in one of their latest videos!  Check out how one of...

What's New
ittse's Squad Quad Launch Party
We Celebrate the Squad Quad

We Celebrate the Launch of the Squad Quad! We hosted a get-together to celebrate our collaboration with ReadySetGlamour and the launch of the Squad Quad eye shadows. Many of you know and love ReadySetGlamour, the YouTube channel with some of the best makeup tutorials around.  We worked...

What's New
Squad Quad by Michelle, the ReadySetGlamour Makeup Guru
We Team Up with ReadySetGlamour

We Team Up with the Makeup Guru behind ReadySetGlamour! We’re thrilled to announce that our friend Michelle, the makeup guru behind some of the best makeup tutorials on the wildly popular YouTube channel ReadySetGlamour, is the newest member of ittsē’s Inner Circle.  We collaborated with Michelle...

What's New
Meet ReadySetGlamour at Our Booth at The Makeup Show Popup Shop San Francisco
The Makeup Show Popup Shop San Francisco

We’re Heading to The Makeup Show Popup Shop San Francisco! We’re excited to announce that we’ll be attending this year’s pop-up event hosted by our friends The Makeup Show. We love attending the Makeup Show Popup Shop because we get to meet other amazing brands, beauty...

Testimonial
ReadySetGlamour July Beauty Favorites
ReadySetGlamour July Beauty Favorites

ReadySetGlamour Features ittsē in July Beauty Favorites One of our favorite self-professed beauty junkies, Michelle of ReadySetGlamour, featured us in her July Beauty Favorites YouTube video! This isn’t her first time using ittsē - Michelle is a seasoned ittsē girl, and she’s featured us in several videos...

What's New
ittsē Exhibits at Cosmoprof Makeup Trade Show
ittse Heads to Cosmoprof Makeup Trade Show

ittsē Exhibits at Cosmoprof Makeup Trade Show We’re so excited to announce that we will exhibit at Cosmoprof North America (CPNA), a leading b2b makeup trade show for the global beauty industry. CPNA is held annually in Las Vegas at Mandalay Bay Convention Center.  This year’s...

Testimonial
CoffeeBreakwithDani
CoffeeBreakwithDani

ittsē Featured on CoffeeBreakwithDani! We love when we get shout-outs from the YouTube beauty vlogger community. One of our favorite beauty vloggers, CoffeeBreakwithDani, recently tried out a few of our products and featured them in her June 2016 Monthly Favorites video. After finding out about ittsē (thanks...

Testimonial
caribbean style
Create a Caribbean Style Look

How to Create a Bold, Caribbean Style Look with ittsē Summer is finally here, and we’re welcoming the season with our boldest and brightest makeup looks. We’re inspired by Caribbean style because it’s chic, flirty, fun, and of course, a perfect look for a day at...

How To
Glamour Eyes Tips and Tricks
Glamour Eyes Tips and Tricks

Glamour Eyes - Tips and Tricks Your Insta Fans Will Love Trying to get more likes on Insta? Try out these glamour-eyes tips and tricks to ensure a long notifications list full of likes. These tips are super easy and meant to help you look fab...

Inspiration
33. best palette for a smokey eye look
Best Eyeshade Palette for a Smokey Eye

Best Eyeshade Palette for a Smokey Eye Look The smokey eye is a classic look that's been gracing the red carpets for decades. Now, with tutorials available to all levels of makeup aficionados, the smokey eye can be created by anyone. The number one secret to...

How To
31. ways to organize your magnetic makeup palette
Organize Your Magnetic Makeup Palette

Five Ways to Organize Your Magnetic Makeup Palette The anticipation is over. You’ve finally gotten your unique magnetic makeup palette and you’re ready for action. It’s time to organize that palette. There are five keys to base your palette organization on: daily makeup routine, personal style, palette...

How To
30. our guide to the best foundation makeup
Best Foundation Makeup

Our Guide to the Best Foundation Makeup Foundation has earned itself a bad reputation - it used to be a super-heavy, pore-clogging, mask-like formula that didn’t let skin breathe. But, foundation has come a very long way. Nowadays you’ve got good options! Foundations come in different textures...

How To
Flawless Complexion Makeup
Complexion Makeup

Three Ways To Look Flawless! Complexion Makeup 101 An artist would use a blank canvas to create a new masterpiece, and the same rule holds for applying makeup. It’s always best to create a fresh face before you start picking out colorful eyeshadow and lipstick. Along...

What's New
27. Reasons to invest in a custom makeup palette
Custom Makeup Palette

Top 5 Reasons to Invest in a Custom Makeup Palette If you’ve ever bought a makeup palette, then it goes without saying that you’ve likely experienced a bit of buyer’s regret. Palettes are great; they can hold various types of makeup (eye shadows, complexions, lip colors,...