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Tips & Tricks


Tips & Tricks

Basic 4-color eye shadow application

ittse Eye Quad Tutorial

ittsē created this easy 4-step application technique to help you get the most out of your ittsē eye shadow quads.

Ashbury

ittse Eyeshadow Quad Ashbury Quad

Beaumont

ittse Eyeshadow Quad Beaumont Quad

Chestnut

ittse Eyeshadow Quad Chestnut Quad

Fillmore

Fillmore

Grove

ittse-QD1016-Grove-Eye-Shadow-Quad

Laguna

ittse Eyeshadow Quad Laguna Quad

  • Market

ittse Eyeshadow Quad Market Quad

  1. Nob Hill

ittse Eyeshadow Quad Nob Hill Quad

Presidio

ittse Eyeshadow Quad Presidio Quad

Balboa

ittse Eyeshadow Quad Balboa Quad

Belview

ittse Eyeshadow Quad Belview Quad

Divisidero

ittse Eyeshadow Quad Divisidero Quad

Folsom

ittse-QD1013-Folsom-Eye-Shadow-Quad

Haight

ittse Eyeshadow Quad Haight Quad

Larkin

ittse Eyeshadow Quad Larkin Quad

McAllister

ittse Eyeshadow Quad McAllister Quad

Octavia

ittse Eyeshadow Quad Octavia Quad

Telegraph Hill

ittse Eyeshadow Quad Telegraph Hill Quad

Valencia

ittse Eyeshadow Quad Valencia Quad

Bayside

ittse Eyeshadow Quad Bayside Quad

Bernal Heights

ittse Eyeshadow Quad Bernal Heights Quad

Embarcadero

ittse Eyeshadow Quad Embarcadero Quad

Fort Mason

ittse-QD1014-Fort-Mason-Eye-Shadow-Quad

Harrison

ittse Eyeshadow Quad Harrison Quad

Lombard

ittse Eyeshadow Quad Lombard Quad

Mission

ittse Eyeshadow Quad Mission Quad

Potrero

ittse Eyeshadow Quad Potrero Quad

Twin Peaks

ittse Eyeshadow Quad Twin Peaks Quad

Van Ness

ittse Eyeshadow Quad Van Ness Quad

Beachmont

ittse Eyeshadow Quad Beachmont Quad

Broadway

ittse Eyeshadow Quad Broadway Quad

Essex

ittse Eyeshadow Quad Essex Quad

Francisco

ittse-QD1015-Francisco-Eye-Shadow-Quad

Junipero Serra

ittse Eyeshadow Quad Junipero Serra Quad

Marina

ittse Eyeshadow Quad Marina Quad

Montgomery

ittse Eyeshadow Quad Montgomery Quad

Powell

ittse Eyeshadow Quad Powell Quad

Union Square

ittse Eyeshadow Quad Union Square Quad

Tools of the trade

FLUFF BRUSH   With soft bristles and a full, rounded shape, this is the perfect all-around eye shadow brush. Can be used to apply shadow to the lower lid and crease or to apply base color over the entire lid.

angled-brush

ANGLED BRUSH   Perfect for contouring and smudging, a rounded, angled brush makes it easy to apply shadow in the corner, in the crease and all over the eye lid.

smudge

SMUDGE BRUSH   The short and soft bristles of this brush blend dark shadows into your outer contour or smudge your liner for a smoky look.

pencil

PENCIL BRUSH   The pencil shaped tip of this brush is great for specific shadow placement like highlighting the brow or adding a pop of color in your crease. Also great for shading the lash line.

crease

CREASE BRUSH   Add depth to your look with this domed bristle brush by sweeping and blending shadow in the crease and corner of the eye.

blending

BLENDING BRUSH   The loose, soft bristles of this brush are great for blending and diffusing harsh lines after applying your shadow. Use short, back-and-forth strokes to get the perfect look.

angled-liner

ANGLED LINER BRUSH   The slanted, tapered point of this brush is perfect for precise application of liner shadows and for filling in your brows.

spoolie

SPOOLIE BRUSH   Perfect for blending and softening the brows after applying your brow powder with an Angled Liner Brush to get a natural look.

large-angled

LARGE ANGLED CONTOUR BRUSH   This angled, soft-bristled brush is perfect for sculpting and contouring as well as highlighting to bring light to the face.

tapered

TAPERED BLUSH BRUSH   The soft bristles and round brush-head of a tapered blush brush is perfect for dusting the apples of the cheeks with a pop of color.

Illuminate, Contour & Cheek Color Application Techniques

illuminate

ILLUMINATE: use any of ittsē’s illuminating powders to highlight and add light to your face using the above white areas as a guideline.

CONTOUR: Contour using ittsē’s bronzing powder, Cairo, to add dimension to your face using the above dark areas as a guideline.

cheeck_color

CHEEK COLOR: apply any ittsē cheek color to the apples of your cheeks and blend up and out, toward your ears, for a healthy, youthful glow.

Brows that WOW!

brows

After tweezing away stray hairs, use an angled liner brush and ittsē brow powder to create an even arch along the bottom of your brow. Repeat on the top of your brow and fill in adding definition and impact to your look. Use the 4 key points below to achieve the perfect framed face and brows that WOW!

 

  1. The inner edge of your brow should line up with the outside of your nose.
  2. The highest point of your arch should be where the diagonal line extending from the outside of your nose to the outside of your pupil would hit.
  3. The outer edge of your brow should taper off at the point where your eyebrow and the diagonal line from your nose to the outside corner of your eye would intersect.
  4. The bottom of the inner and outer edges of your brow should line up horizontally